As the number of prestigious addresses is growing, the notion of a luxurious apartment is being redefined at a fast pace. Even though not so long ago merely the presence of a concierge could connote luxury, now this luxury is also measured by the number and quality of exclusive amenities.
Sir Arthur Charles Clarke, a British science fiction writer, once said that any sufficiently advanced technology is indistinguishable from magic. If we look at modern buildings – be it office or apartment buildings – we may be tempted to conclude that magical power has begun to work its way into our daily lives.
A lobby – particularly in high-class buildings – plays an invaluable role. This is where guests or residents cross their paths. It is a focal point of the building’s traffic and last but not least this is where visitors get their very first, important impression of the whole building. When properly arranged, it will help the visitor embrace the spirit of the place. Not accidentally, another name for the lobby – foyer – means a place where fire is maintained. It is here that a spark jumps between us and the building and chemistry is born.
Cities are said to be at the opposite end of the spectrum from the natural world – they tend to connote scarcity or indeed absence of nature. Intuitively, most people would agree with this opinion, but a look at the statistics is enough to realise that facts are different. If green areas are the lungs of the city, the capital definitely has something to breathe with – Warsaw’s green space covers almost 20 thousand hectares.
To an average person, Cannes brings to mind the Côte d’Azur and the famous film festival. However, representatives of the real estate sector may think otherwise as to them Cannes is a venue for annual business meetings. This is where the renowned MIPIM international real estate show takes place, with a myriad of prestigious events and discussions with outstanding figures from the world of business.
Anyone with even a passing interest in architecture can name at least a few of Daniel Libeskind’s major designs, which include ZŁOTA 44, the Jewish Museum in Berlin, the Imperial War Museum North in Trafford and the One World Trade Center in New York City, but only a few are aware that the famous architect has helped expand the definition of design in applied arts.
ZŁOTA 44 is a symbol of comfort, an icon of sophisticated design and a paragon of amenities that make daily life easier. Throughout its history, Warsaw has had many such symbols, and their definition evolved with changing eras, fashions and historical twists. Here are just a few examples of lavishly decorated or modern Warsaw buildings whose fame extended beyond Poland.
More than two centuries ago Scottish thinker and philosopher Adam Smith believed that our love begins at our own house. Smith was a member of the Royal Society of Arts, which has counted among its members such luminaries as Charles Dickens, Benjamin Franklin, Robert Baden-Powell and Stephen Hawking. One of the recipients the Society’s scholarships is Jonathan Clarke, Director of Interiors at the multiple-award winning studio Woods Bagot (est. 1869). Clarke, who is principal interior designer for ZŁOTA 44, knows perfectly well that it is not only love that begins at your own house, but also safety, sense of uniqueness and infinite understanding.
ZŁOTA 44 has settled comfortably into the Warsaw’s landscape. However, its unique shape and exclusive interiors have also been appreciated abroad. Last year, ZŁOTA 44 was present, for example, at the MIPIM show in Cannes, won four awards in the prestigious European Property Awards competition and received much media interest across the world.
The world ‘luxury apartment building’ usually evokes associations of uniqueness such as prime location, its attendant prestige, stellar architecture and breathtaking views. But the true luxury should envelop us as we step into the apartments, taking in and savoring their decor.